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Scotland’s beloved comedian Stuart Mitchell has been on a roll. His “Stuart Mitchell: On The Road” tour was selling out so fast that matinee shows had to be added across 18 venues: Giffnock, Crieff, Dunfermline, Aberdeen, Airdrie, Perth, Greenock, Stranraer, Cumbernauld, Larbert, East Kilbride, Stirling, Livingston, Largs, Lanark, and Forfar.
In total, thousands of additional seats were made available thanks to these extra shows, accommodating the overwhelming demand from fans eager to see Stuart live. The success was no accident: city-segmented mailing list were built ensuring that each audience received targeted information about show launches and ticket availability.
The results speak for themselves.
Thousands of additional seats were sold across Scotland, creating fully booked performances in every location.