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When Connor Burns announced “Flow” at the Edinburgh Playhouse, the objective was clear: sell out Scotland’s largest seated venue fast.
The 3,000+ capacity Playhouse, operated by ATG Entertainment, represents a significant step up for any comic. For Connor, it was a defining moment in his trajectory. Our strategy focused on elevating the perception of the show from “festival run” to “must-see event,” building urgency, authority and scale around the launch.
Working under internationally respected manager Marlene Zwickler, we executed a targeted campaign that combined general awareness building and strategic on-sale momentum building.
The result: a full sell-out within 24 hours.