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When Connor Burns first announced Flow at the Edinburgh Playhouse, the objective was clear: position him not just as a Fringe favourite, but as a major theatre headliner and sell out Scotland’s largest purpose built seated theatre. The result was a complete sell-out of the ATG Tickets within 26 hours.
A second date has now been added, with tickets on sale.
The 3,000+ capacity venue, operated by ATG Entertainment, marked a defining step up in Connor’s trajectory. Selling it out at speed wasn’t simply a commercial success, it was a statement of arrival.
The immediate demand made one thing clear: the audience was there for more.
Working under ATG Entertainment and Connor’s agent, our role was to extend the momentum strategically and protect the positioning established in the initial launch. The campaign continues to centre on scale, urgency and status. Tickets for the newly added Edinburgh Playhouse performance of Flow are on sale here.