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HONEST, HIGH IMPACT, PAY-AS-YOU-GO COMEDY PROMOTION.
WHAT WE’VE DONE...
Punchline Promotions has delivered big national and global impact, from delivering some of the best selling Edinburgh Fringe runs, to marketing shows in iconic venues across the USA, South America and Europe.
daily social media views across our roster
Sold out shows in
cities
Across
countries
tickets sold
Marketed over
Fringe shows
Up to
increase in client revenue
WHAT WE'VE SUPPORTED:
Are you eligible?
We’re focused on protecting our results. So, we choose to only work with comedians which we know we can provide the best support to.
We work with:
Local
You work the local circuit , regularly selling out gigs, and attracting new audiences.
National
You sell tickets in multiple cities, and attract audiences nationally.
International
Your comedy resonates with audiences across cultures, territories, or languages, and your demand is supported by international sales.
HOW WE SUPPORT:
SOCIAL
We turn live shows into high-performing social content that generates mass engagement, and converts attention into ticket sales.
Our client roster averages 1.5+ million impressions per day, driven by platform-native clips built specifically to build awareness.
Beyond content, we support show launches end-to-end, from strategic planning through to execution.
We bring and deliver content ideas that build loyalty, turning casual viewers into repeat buyers and vocal advocates for your comedy.
All our campaigns are underpinned by sales-focused social marketing engineered to shift tickets.
Delivering
million impressions daily
Using content to target
countries
Up to
return-on-advertising-spend
INFRASTRUCTURE
We help comedians build the marketing infrastructure required to scale properly.
This starts with purpose-built websites designed to centralising ticket sales and capture audience data in one controlled platform.
We also focus on building and owning mailing lists. We implement systems that capture, segment, and activate your audience.
DESIGN
From tour posters, flyers, to digital artwork, we create designs that communicate scale, credibility, and urgency.
We also design merchandise that fans actually want to buy and wear. Pieces that reinforce loyalty and create additional revenue without feeling like an afterthought.
STRATEGY
For show launches, we plan campaigns that take a show from announcement to sold-out, mapping timelines, content, platforms, and ticketing moments to maximise impact.
Through thoughtful marketing activations, we connect online audiences and turning attention into ticket sales.
comedy consultancy.
We can, and we do provide senior-level guidance across the commercial side of live comedy.
We are able to advise on tour routing, room selection, deal structures, and leverage, ensuring shows are placed correctly and terms with reflect the remuneration you deserve.
Our commercial strategy work focuses on pricing, positioning, partnerships, and revenue streams are evaluated so each decision we make supports sustainable growth.
WHO WE’ve WORKed WITH:
sell with our box office.
Get your shows in front of thousands of comedy fans, at no cost, using the Punchline Box Office.
Unlike the big ticketing platforms, we use our booking fee to actively market your events and not just process payments.
You choose how you’re paid: daily payouts as tickets sell, or one payment after your show.
“I joined on the recommendation of some of my peers. I am an old man who dislikes social media, with no idea how it works. I’ve really enjoyed the direction, the ideas and the impact. It’s good to have people half my age doing the work I don’t understand.”
DANIEL SLOSS
“The team are constantly working on new ways to improve my social media presence and ticket sales. It’s great knowing that the marketing side of my work is being taken care of by a team of gifted professionals, allowing me to focus my time elsewhere.”
